Minute Media has confirmed the acquisition of website The Players’ Tribune.
The company - which owns a host of other sports media properties including 90Min - says that The Players’ Tribune will remain a standalone brand, complementing the organisation’s existing sport portfolio.
Founded by former New York Yankees player, and current Miami Marlins CEO, Derek Jeter, The Players Tribune has become known for its athlete-penned articles telling life stories from a first-person view.
Jeff Levick, CEO, The Players’ Tribune, said: “This was a strategic decision to accelerate growth in a crowded media landscape, allowing us to further our global expansion and utilize advanced technology developed by Minute Media.
“It’s been five years since The Players’ Tribune was founded. Since then, the landscape for athlete-led media platforms has grown tremendously. We’re looking to continue our evolution by accelerating our growth and global presence, and this relationship allows us to maintain our position as a trusted resource for athletes, while also giving us the tools and services to do even more.”
Asaf Peled, Founder and CEO of Minute Media said: “The Players’ Tribune represents one of the most dynamic sports digital media brands in the world. Adding the brand’s athlete community, authentic storytelling and premium content offering to our portfolio is an incredible asset.
“Our goal at Minute Media is to strengthen this established brand position and accelerate the vision of becoming the world’s leading global athlete-driven platform. While we continue to seek out premium content brands across sports and lifestyle, we’ve identified those with potential to scale globally and those that have developed significant loyalty and trust in their audience, of which the Player’s Tribune is a premier example.”
Jeter said: “Over the last few years, The Players’ Tribune has become a real force, bringing attention to issues and stories in a way we’ve never seen before. We’re looking forward to continuing to give athletes a voice around the world.”
Minute Media says The Players’ Tribune will benefit from expanded global reach and access to its end-to-end publishing platform inclusive of audience development tools.
Jeter will continue to be directly involved in the The Players’ Tribune, and will also join Minute Media’s board of directors.