MLB London Series sets records

04 Jul 2019

By: Sport Industry Group

Major League Baseball (MLB) has announced that its 2019 London Series between the Boston Red Sox and New York Yankees delivered record merchandise sales for one day at a single venue.

The two games at London Stadium also surpassed three-day MLB All-Star merchandise sales figures dating back to the 2008 fixture in New York. The league did not disclose specific details of the sales.

The two games attracted a total attendance of 118,718. The 59,659 attendance for the first game marked the best-attended MLB game ever played on international soil, and the best-attended MLB game since 2003.

MLB London Series also generated 13.95 million social media impressions during the week of the event, while 14,729 fans attended London Yards, the baseball-themed festival that featured interactive events, virtual reality, music and food from Boston and New York. MLB’s PLAY BALL Park initiative, which served as a hub for youth-focused baseball and softball activities, also attracted 10,276 attendees.

70% of tickets were sold to UK-based fans, with 20% sold to people in the US and 10% to the rest of the world.

MLB will return to London Stadium in 2020 for two games between the St. Louis Cardinals and the Chicago Cubs.