Ms Banks stars in BBC Women’s World Cup trailer

21 May 2019

By: Sport Industry Group

The BBC has launched a trailer for this summer’s FIFA Women’s World Cup in France featuring South London rapper Ms Banks.

The trailer forms part of the BBC’s Change the Game campaign, which the broadcaster launched earlier this month to promote its summer of women’s sport coverage.

Launched on Saturday during an episode of ‘Football Focus’, the trailer celebrates the stories, skills and athleticism of women’s footballers. Ms Banks has reworked Fort Minor’s ‘Remember the Name’ track for the trailer.

BBC poised to #ChangeTheGame with its #FIFAWWC film made by @BBCCreative: https://t.co/RRbbsIYWY0 pic.twitter.com/uHzwtKtIBM

— BBC Press Office (@bbcpress) May 18, 2019

The video features England players Steph Houghton, Nikita Parris and Lucy Brown, as well as Scotland’s Jen Beattie, Claire Emslie and Jane Ross. All 24 national teams that have qualified for the tournament are represented in the film.

The trailer also features Norway’s Ada Hegerberg, winner of the first-ever Ballon d’Or Féminin, who has actively chosen not to represent her country at this year’s World Cup amid frustrations with the way women’s football is treated in her homeland. Hegerberg’s shirt is shown on a hanger, in reference to her hanging up her own national shirt in a stand against discrimination.

Ms Banks said: “Working in a male-dominated industry myself I can understand and appreciate some of what it must be like for women in sport and so I felt very passionate and eager to get involved with the campaign. Sport can unify people all over the world so this summer especially we have an opportunity to come together to support and empower these incredible women.”

The BBC will this summer deliver more free-to-air women’s sport than ever before across its TV, radio and digital platforms.

The FIFA Women’s World Cup is live across the BBC from June 7 to July 7. The BBC will broadcast all 52 games across BBC One, BBC Two, BBC Four, BBC Red Button, BBC iPlayer and BBC Sport online.