MUFC in Maui Jim eyewear deal

18 Feb 2019

By: Sport Industry Group

Manchester United has unveiled it latest commercial partnership - a multi-year deal with Hawaiian sunglasses and eyewear brand Maui Jim.

Under the terms of the deal, Maui Jim will supply the Manchester United first team, academy and women’s teams with glasses from its sun and optical ranges. 

The eyewear will also be available to fans in the Old Trafford Megastore, with plans for a co-branded collection to go on sale later in the year.

Maui Jim was founded in Hawaii more than 30 years ago and markets itself on the basis of its “Aloha Spirit.”

The brand’s VP of Global Marketing, Jay Black, said of the United deal: "We are thrilled to welcome Manchester United to the Maui Jim ‘Ohana (Hawaiian for family). For us, it is an honour to partner with one of the world’s most successful sports teams, within the world’s most popular sport.”

Manchester United’s Group Managing Director Richard Arnold added: “Maui Jim is a revolutionary global eyewear brand that is one of the largest and most innovative producers of sunglasses in the world. I’m delighted that they will be joining the United family and creating a range of exclusive eyewear pieces specifically for our fans. 

“Our partnership with them demonstrates the club’s ability to attract the world’s most premium brands.”

The announcement of the partnership follows news that Manchester United still expects to meet its financial targets for the year, despite a £19.6 million payout to sacked manager Jose Mourinho.

The club said it continues to expect revenue of between £615 million and £630 million for 2018-19 and adjusted core profit of £175 million to £190 million.