National Fitness Day unveils 2017 participation

26 Oct 2017

By: Sport Industry Group

ukactive has announced results for its National Fitness Day, which took place on 27th September.

More than 5.1 million Britons took part in over 20,000 free events (up 11% on 2016), across 6,297 venues (up 7% on 2016).

Now in its seventh year, National Fitness Day started with Strictly Come Dancing Star Darcey Bussell CBE leading a mass workout event in Central London.

Employing the same methodology as high-profile national campaigns such as This Girl Can, ukactive commissioned polling from research specialist ComRes to calculate participation levels, allied with real-time figures from the DataHub, website sign-ups and additional reporting.

ukactive strategic projects director and National Fitness Day lead Will Smithard said: “It was fantastic to see diverse partners like AXA PPP healthcare, Argos and PPL join forces with the growing physical activity sector to make National Fitness Day a bigger success than ever before.

“Leading an active lifestyle continues to grow in importance and this is being reflected across government, business and the growing number of brands who recognise the power of this movement.

“We want to broaden the reach of National Fitness Day even further next year and are eager to work with as many parties as possible to further our mission of getting more people, more active, more often.”

Chris Horlick, director at AXA PPP healthcare, said: “It was great to see employers around the country getting National Fitness Day off to a flying start by encouraging employees to have a more active commute or get involved in free activities.

“Employers have a key role to play when it comes to supporting an active workforce and the health benefits of being physically active can pay dividends for employees and employers alike.

“Events such as National Fitness Day help to highlight that fitness can be fun, and can help prompt healthier habits.”