Nationwide and The FA appoint Hatch for Coin for Respect campaign

09 Apr 2021

By: Sport Industry Group

Nationwide Building Society and The FA have launched a new initiative which aims to promote the Respect campaign for grassroots sport.

The governing body and the building society have teamed up in recent months to launch the Respect campaign, which aims to create a safe and fun environment in grassroots football, and have launched the Coin for Respect campaign to further the initiative.

Coin for Respect will create an official coin for the pre-game coin toss, which decides the team that kicks off first. The initiative will see children across England given the chance to design a new coin that will ‘start every game with respect’, with the winning entry brought to life and distributed to the 20,000-strong list of grassroots referees across the country. 
The campaign launched on April 7th, supported by an official launch film starring England legends David James and Karen Carney (above). 

Nationwide have also appointed Leeds-based PR, social, and activation agency Hatch to lead a national PR campaign for the initiative.

“Mutual respect is at the heart of what we believe in, and we are excited to launch this initiative with Hatch and the FA to ensure that a moment of respect will start every grassroots game from the beginning of the 2021 season,” said Paul Hibbs, Director of Advertising, Nationwide Building Society.

“We look forward to seeing the Coin for Respect design entries and engaging with children around what mutual respect means to our next generation of talent.”   

Jason Madeley, Managing Director, Hatch, added: “The partnership between Nationwide and The FA centres on respect, and what better way to bring that into positive focus than by giving stars of the future the chance to make their mark on the game?

“We’re really excited to see how far we can take this campaign and produce something that provides a long-term benefit to the game and everyone involved in it.”
The Coin for Respect campaign is part of Nationwide’s pledge to ensure 1 million players, parents, and coaches get involved with the FA Respect campaign by 2023.