NATWEST LAUNCHES LATEST #NOBOUNDARIES CAMPAIGN

10 May 2019

By: Sport Industry Group

NatWest, principal partner of the England and Wales Cricket Board (ECB), has launched the latest edition of its #NoBoundaries campaign.

Current and former England stars came together to launch the 2019 campaign, which focuses on the message that there are no boundaries for anyone, anywhere, to play and enjoy cricket this summer.

Starting off the event was a panel discussion featuring England Test captain Joe Root, England Physical Disability player Liam O’Brien, former England players and NatWest ambassadors Michael Vaughan and Ebony Rainford-Brent, as well as NatWest’s Chief Marketing Officer, David Wheldon.

Wheldon said: “NatWest has a long and proud association with England and Wales cricket. For the last 38 years, it has been our vision to ensure cricket is a game that has no boundaries, and we are always looking at new ways to make it easier for everyone to play and enjoy cricket in whatever way they like.

“We are excited for a huge summer ahead where we will also be supporting a national street cricket tournament with our charity partner Chance to Shine, as well as giving NatWest customers greater access to the game with ticket giveaways and exciting events throughout the season.”

Also participating in the event were England players Stuart Broad, Moeen Ali and Adil Rashid; England Learning Disability player Ronnie Jackson; former England women’s captain Charlotte Edwards; and former England women’s player Dani Hazell. They were also joined by Year 5 students from St Edwards Catholic School, which is involved with the NatWest supported Chance to Shine street cricket charity programme. 

NatWest expanded its partnership with the ECB in May 2017, becoming the organisation’s principal partner.