NBA partners with GiveMeSport

15 Jan 2016

By: Sport Industry Group

The National Basketball Association (NBA) has partnered with GiveMeSport for the launch of, the NBA’s online destination in the UK.

The site, which will be launched in the coming weeks, will be hosted in an NBA section of and will feature multimedia content including videos, highlights, editorial and statistics.  

GiveMeSport’s editorial team will provide blog posts, analysis and commentary and fans who visit in the UK will be automatically redirected to

Fans will be able to access individual team pages featuring the latest news and highlights from all 30 NBA teams. The website will also support grassroots events in the UK in the offseason and feature regular promotions and sweepstakes with the chance to win NBA prizes.

“We are excited to partner with on the NBA’s new official online destination in the UK,” said NBA EMEA digital director Xavier Bidault. “By partnering with GiveMeSport, one of Britain’s key sports news hubs, we will provide fans in the UK with an enhanced NBA experience through localised content.”

GiveMeSport CEO Nick Thain added: “GiveMeSport is pleased to announce this comprehensive digital partnership with the NBA, one of the world’s leading sports leagues. This deal highlights the calibre of partner we are looking to work with, and we’re excited to bring the NBA directly to the British sports fan.”

The Toronto Raptors and Orlando Magic played at The O2 in London on Thursday evening for a regular-season game, which was broadcast in 4k for the first time.

BT Sport and Rogers, a Canadian communications and media company, teamed up for the 4k broadcast that used specially designed 4k cameras located throughout the O2 and was available on BT Sport’s Ultra High Definition channel.