NBA in unprecedented betting deal

29 Nov 2018

By: Sport Industry Group

The NBA has agreed its first-ever betting data partnership in the United States with sports data providers Sportradar and Genius Sports.

The three-year partnerships open the door for Sportradar and Genius Sports to distribute official NBA betting data to licensed sports betting operators in country.  

The deals, whch will come into effect from this NBA season, cover official betting data for all NBA and WNBA games, encompassing preseason fixtures, regular season matches and the playoffs. 

Genius Sports and Sportradar will now work closely with the NBA to provide customers with access to the league’s official betting data through licensed gaming operators.

The tie-up will also see both firms authorised to distribute betting data products on a real-time basis to licensed sports betting operators and platform providers. Sportradar already held an agreement to distribute the league’s data and statistics since 2016.

Commenting on the extended relationship, Carsten Koerl, chief executive officer of Sportradar said: “We are excited to continue working with the NBA on this multi-faceted partnership that now also covers the U.S.  We have invested in this partnership as it is not only a tremendous opportunity for us, but ultimately for the fans of the NBA.”

“With sports betting being so new to the United States, we will look to utilise our vast global experience in the space to implement innovative feeds and products to give fans and partners an amazing experience.”

Mark Locke, Genius Sports’ chief executive officer, said: “We look forward to using NBA data to provide licensed US sports books with our suite of market leading in-game basketball betting products and services.”

NBA commissioner Adam Silver also commented: “Sportradar and Genius Sports are proven leaders in data distribution and will deliver unparalleled, real-time official NBA betting data.

“As the sports betting landscape continues to evolve at a rapid pace, these new partnerships will provide robust and reliable data to ensure the best possible gaming experience for our fans in the US.”

The news follows Formula 1's landmark decision to allow betting sponsorship for the first time - a three-way deal that also involved Sportradar.

Both moves come in the wake of the U.S Supreme Court ruling earlier this year to overturn the Professional and Amateur Sports Protection Act and legalise sports betting across many US states. 

Earlier this month, the NBA also signed its first gaming agreement in Europe with French national lottery operator Francaise des Jeux.