NBC Sports and McIlroy launch GolfPass in UK & Ireland

25 Jun 2019

By: Sport Industry Group

GolfPass, a joint venture between the NBC Sports  and golf star Rory McIlroy, has launched in the UK and Ireland.

The direct-to-consumer subscription program launched in North America in February and is the product of two years of development and collaboration between Rory McIlroy Inc. and NBC Sports.

GolfPass, which has been tailored for golfers in the UK and Ireland, offers opportunities to play more golf; instructional tools and lessons for game improvement; exclusive shows like My Roots and Lessons with a Champion Golfer featuring McIlroy; and enhanced shopping and travel experiences.

 A GolfPass membership – priced at £9.99 per month or £99 per year in the UK and Ireland – is available via GolfPass.co.uk and via connected TV, iOS and Android apps.

With the return of The Open to Northern Ireland’s Royal Portrush Golf Club from 18th to 21st July, GolfPass’ launch in the UK and Ireland will come with partner TaylorMade Golf introducing the “RORS” 61-degree wedge for purchase exclusively by members.

The limited-edition wedge commemorates McIlroy’s course-record score of 61 at Royal Portrush, achieved in 2005 at the age of 16 on the Dunluce course during the North of Ireland Amateur Open. Only 1,000 wedges have been made, each numbered and milled with custom graphics.

“The global roots of golf are growing like never before, and I’m proud to see the success of GolfPass spread to the UK and Ireland,” said McIlroy. “GolfPass offers the perfect opportunity for the golfer of today to connect with the game like never before.”

Mike McCarley, President of Golf at NBC Sports Group, added: “GolfPass is designed to make golf more accessible and fun using NBC Sports’ portfolio of golf tech and services that help better connect golfers to the sport.

“Rory is the perfect partner for GolfPass, not only because he’s an approachable, genuine and global ambassador for golf – much in the same way Mr. (Arnold) Palmer was – he’s also eager to modernise how golfers engage with the sport in their daily lives, whether watching a screen or with a club in their hand.”