New Balance will supply the kits for all eight The Hundred teams, furthering its already-existing relationship with the ECB.
All of the teams competing in the new competition, which is set to debut in the summer of 2020, will wear New Balance kits, while the ECB has also confirmed that both the men's and women's teams for each of the franchises will wear the same design and says that the soon-to-be-unveiled kits will reflect the identities of the new teams.
The Hundred has recently signed a supply deal with New Era, who will provide each team with a range of headwear, while FMCG brand KP Snacks has also signed up as a partner.
Rob Calder, Commercial Director of The Hundred, said: “New Balance has been a long-standing partner and we are delighted to extend our relationship with them to include The Hundred. Following the amazing success of the 2019 England men’s World Cup shirt, we know New Balance produce kits that fans love and world-class players are proud to wear. We can’t wait to see the venues full of fans supporting the new teams next summer.”
Liam Burns, Head of Cricket for New Balance, added, “We’re thrilled to be involved in this exciting new competition. It is great to produce designs that are a true representation of each team – the result is eight brand new kits unlike anything seen before in cricket in England and Wales.”
The Hundred Draft will take place on 20th October, marking one of the first significant milestones in the new format of the sport.