New esports series launched by Le Mans organisers

19 Jun 2018

By: Sport Industry Group

Organisers of the Le Mans 24 Hours race and the Motorsport Network are partnering to launch an esports series.

The announcement of the series coincided with this year’s race, which was won by Formula One champion Fernando Alonso. FA Racing, the esports team set up by Alonso in 2017, will also take part in the series.

The new series will feature gamers competing on the Forza Motorsport title, launching in August.

Microsoft, developer of the Forza games, will work with ACO and Motorsport Network on the series with the France-based esports company, Glory4Gamers, controlling the format and running the event.

The series of esports will include events such as the world endurance championships round in Fuji, Japan and Florida, USA, and will launch in England at the 2019 Autosport International Show in Birmingham.

Those who qualify for the final will compete at the Le Mans 24 Hours race, where they will go head-to-head with real life drivers.

Gerard Neveu, chief executive of the World Endurance Championships, said: “We know from the worldwide fan survey we carried out last year that we have a growing number of younger fans following us on social media.

“This series allows us to create and grow an esports community of gamers specific to endurance racing. These young fans already know the stars of our paddock, the cars they drive and the circuits we visit and this allows us to speak to them directly via a medium they love - and one they are very good at.

“Why not imagine in the future these gaming masters meeting up with some of our on-track masters - maybe even at the grand final of the esports series which will coincide with the final round of our WEC super-season, the 24 Hours of Le Mans next June.”