Sport Tech Hub, the dedicated start-up incubator managed by London Sport, has unveiled the second wave of businesses selected for its programme.
The new cohort of 11 start-ups includes projects with a focus on active ageing, workplace wellbeing and active travel.
The fledging firms will benefit from a six-month programme to nurture their development, with support from a range of partners and collaborators including Loughborough University London, announced as the programme’s new academic partner.
The leading sports institution will provide its academic expertise to help drive the development of the sport tech ecosystem of the capital.
It will join other organisations which also provided support, guidance and counsel to London Sport Tech Hub’s first cohort of start-ups, whose programme concluded in March.
Sport Industry Group is among those to have collaborated with the programme since its inception, alongside the likes of law firm Fieldfisher, professional services specialist PwC, the Mayor of London’s promotional company, London & Partners, Tech London Advocates, CrowdCube, British Tennis and RLC Ventures.
The 11 successful start-ups forming cohort two of Sport Tech Hub include: The Active, a mobile app aimed at getting children more active; RunFriendly, an app aimed at supporting active commuters; and Imaginactive, the start-up behind Apocalypse Survival Training, an audio-fitness app.
The full list is completed by Active Pathways, Deuce, Medichecks, Medopad, Statathlon, StepJockey, Street Tag and Virtual Health Labs.
Speaking as part of the announcement, Alex Zurita, specialist advisor - technology for participation, London Sport said: “As SportTech plays an increasingly prominent role in the development of physical activity and sport, innovative start-ups have a real opportunity to shape the ways that we choose to be active in the future.
"The 11 companies that will join the Sport Tech Hub from September offer a thrilling vision of the future of sport – we look forward to working with all of them in the coming months as we work together to support more people to live physically active lives.”
Timothy Barnes, head of enterprise development, Loughborough University London added: “By working with Sport Tech Hub, we will help develop routes for smaller organisations to access our global network and provide opportunities for our own students, alumni and researchers.”
Sport Tech Hub was esablished in the capital last year with the goal of enhancing the use of tech to promote increased participation in physical activity and sport. The programme is managed by London Sport, the mayoral agency which exists to make London the world's most active city.