Telegraph Women’s Sport, the first-of-its-kind, multi-platform initiative launched by the Telegraph last month, has been announced as Principal Media Partner of the BT Sport Industry Awards 2019.
The agreement will provide Telegraph Women’s Sport (TWS) with exclusive editorial opportunities and visibility around the Battersea Evolution venue as well as access to the sporting stars and senior industry figures in attendance.
The BT Sport Industry Awards are the largest commercial sports awards in the world and an annual showcase of the best of the sector’s creative and commercial output.
This year’s event, which will take place on Thursday 25th April, is expected to include a significant emphasis on women’s team sports, in particular, following a watershed year that has seen unprecedented media, sponsor and rightsholder investment.
Telegraph Women’s Sport launched in March, with respected journalist and co-founder of Women in Football, Anna Kessel appointed as the Women's Sports Editor to lead its coverage.
The initiative comprises an online platform, social channels and dedicated monthly print supplement, with exclusive contributors including European sprint champion Dina Asher-Smith.
Commenting on the BT Sport Industry Awards partnership, Kessel said: “Whether it's ground-breaking commercial investments, or creative marketing campaigns, women's sport is at the forefront of everything that's exciting about the sports industry right now. At TWS we are delighted to be part of leading this innovation, and very proud to be the first women's sports media partner for these prestigious awards.”
Alex Coulson, Managing Director of Sport Industry Group, which organises the BT Sport Industry Awards, said: “We’re delighted to have secured this principal media partnership with Telegraph Women’s Sport so early in their journey.
“The commercial growth of women’s sport has been impossible to ignore this year and it’s satisfying to see it so strongly represented in our BT Sport Industry Awards shortlist – as it will be in the room on the night. This relationship feels like a fantastic fit for the sport industry in 2019.”
TWS launched with a promise of “unprecedented investment” in women’s sport by a UK publisher. Its launch manifesto included commitments to:
- Address the under-representation of women’s sport through increased editorial coverage in digital and print media.
- Celebrate women’s sport through the introduction of standalone channels, dedicated products and the integration of content into existing Telegraph sections.
- Campaign on key issues to inspire women’s participation in sport from the grass roots to elite level, and hold to account those responsible for its development and organisation.
- Grow audiences by investing in specialist women's sport journalists and encouraging more female bylines.
- Develop the TWS brand to maximise its appeal with readers and sponsors alike, and offer multiple opportunities for interaction and collaboration.
News of the partnership follows confirmation that footballer-turned-broadcaster Alex Scott is to return as co-host of the BT Sport Industry Awards after 12 months in which she has broken new ground for women in football media.
The final remaining tickets for the BT Sport Industry Awards 2019 are available for purchase and expected to sell out in the coming days.