News UK signs Jose Mourinho for EURO 2020 coverage

30 Apr 2021

By: Sport Industry Group

News UK’s has announced the signing of Jose Mourinho for this summer’s rescheduled EURO 2020.

The Portuguese football manager will be the star of exclusive content for News UK’s suite of titles including The Sun, The Times, The Sunday Times, and talkSPORT in an integrated deal.

Through regular columns across the summer in The Sun, The Times and The Sunday Times, Mourinho will provide exclusive insight, with other content including an exclusive interview in The Times Magazine to kick off the partnership.

Mourinho will give predictions on key matches in his Sun column, and will also give pre and post match video predictions and analysis of the biggest matches, including all England games.

He will also be a part of The Game Euros podcast from The Times and host a special Times+ readers event on the tournament.

Meanwhile, he will join the talkSPORT schedule including the station’s live GameDay programming to regular slots at Breakfast which will include pre-game insight, half time analysis and an exclusive post-game phone-ins. 

He will also be part of the talkSPORT team for all three England group games, one last 16 game, two Quarter Finals, one Semi Final and the Final. 

"Jose Mourinho has coached at the top clubs across the continent and joins a fantastic team of football writers and analysts on The Times and Sunday Times,” said Les Snowdon, Head of Sport, The Times, and Sunday Times.

“He will take us into the dressing room before the big matches and show us the thinking of Europe's top players, offering compelling insights into a tournament that will light up the summer. Times and Sunday Times readers will be able to follow him in print, on digital and through our podcast and join him at a special subscriber event in conversation with our chief football writer Henry Winter."

News UK Client Sports Director, Jenny Smith, who brokered the deal said: “Across The Sun, The Times and The Sunday Times we reach 10.5 million football fans each month plus more than 3 million listeners across the talkSPORT network. Our brands often lead the sports news agenda and with Jose in the team they will no doubt do just that across the Euros too.” 

Jose Mourinho added: “The Euros will be a fantastic tournament and The Sun, The Times, The Sunday Times and talkSPORT will capture all the excitement for fans across the country, I can’t wait to get started.”