NFL and Sportradar announce extended partnership

13 Aug 2019

By: Sport Industry Group

Sportradar has announced an expanded partnership with the NFL to allow the sports data company to distribute official live game data to US-based sports books for the first time..

The extended partnership will allow Sportradar to distribute in-game statistics to more betting operators, including in the fledgling US market, as well as AV streams of live games in selected international markets where betting is legal and regulated.

The two companies have been in partnership since 2015, when Sportradar’s Radar360 analytics platform was licensed for use by the NFL and its teams while Sportradar became the official provider of the league’s official play-by-play data and Next Gen Stats player tracking data, all of which will remain in place.

The deal also sees the NFL use Sportradar’s betting integrity service which monitors data to find potential match-fixing and doping violations. 

“Sportradar has been an excellent partner the last four years and has provided the league, our teams, and media marketplace with innovative data products,” said Hans Schroeder, Executive Vice President and Chief Operating Officer, NFL Media. “We look forward to working with Sportradar to deliver fast, accurate official league data that will innovate and improve experiences for our fans across platforms.”

“We are thrilled to become NFL’s exclusive data distribution partner, undoubtedly one of the most important partnerships in Sportradar’s history. We are confident we will maximize our strong partnership with the NFL and deliver ground-breaking products across the gaming, fantasy and the media worlds,” said Carsten Koerl, Chief Executive Office of Sportradar. “As the unequivocal global leader in sports data, we are ideally positioned to support the NFL in providing innovative products to enhance the way fans experience the game and help maintain the continued integrity of the NFL competition.”  

NFL teams are currently taking part in preseason games with the regular season due to kick off on 5th September as the Green Bay Packers travel to face the Chicago Bears.