NFL launches UK academy venture

08 May 2019

By: Sport Industry Group

NFL UK has launched what it claims will be a first-of-its kind initiative that aims to use American football to create life-changing educational and professional opportunities for young people.

The NFL Academy, which begins operations in September, will offer student athletes aged 16-18 the opportunity to combine education with life skills and intensive training in the sport under full-time professional coaches.

Supported by Nike and based at Barnet and Southgate College, in North London, the NFL Academy will provide students with pathways into employment, further education and even the potential opportunity to play NCAA college football in the United States.

“The Academy is a first-of-its kind initiative that will deliver against three key elements: education, character development and football,” said NFL UK Managing Director, Alistair Kirkwood.

“The inspiration for the idea was our long-term partnership with Tottenham Hotspur. As well as playing games at the new stadium, we had a desire to create something meaningful for the community on a year-round basis.

“Also, we have seen from the success of players such as (Carolina Panthers’) Efe Obada in our Player Pathway programme that with the right kind of ambition and approach there is potential to achieve breakthrough results.”

Barnet and Southgate College will provide the students’ education and has appointed a coaching staff who will work alongside NFL UK’s development team to create the football programme. Recruitment for the first class of approximately 80 students will take place over the next three months via a series of tryouts.

Kirkwood added: “The role of the NFL will be to drive recognition and prestige for the programme, provide technical expertise from a football standpoint and develop the character development curriculum – details of which will follow.

“This is an opportunity to make a real difference to the lives of many young people, regardless of their experience of our sport. It is also an opportunity for us to create a pathway for players to get into the American college system and maybe even to the NFL itself.”

Some of the NFL’s highest-profile stars have pledged their support for the Academy and will serve in ambassadorial roles, which will include regular visits to help mentor the student athletes. These include London-born two-time Super Bowl winner Osi Umenyiora and his colleague on the BBC’s NFL coverage, Jason Bell.

Also confirmed are Cleveland Browns wide receiver Odell Beckham Jr; Kansas City Chiefs quarterback and NFL MVP Patrick Mahomes; Pittsburgh Steelers wide receiver JuJu Smith-Schuster; NFL Hall of Fame wide receiver Jerry Rice; Philadelphia Eagles’ British-born running back Jay Ajayi; and the Panthers’ London-raised defensive end Obada. Other ambassadors will be announced in the future.

Academy partner Nike will develop and supply apparel and on-field uniforms for the student athletes.

Darren Mepham, CEO of Barnet and Southgate College, said: “The NFL Academy gives aspiring young American football players or outstanding athletes the chance to develop their skills and knowledge of the game, while also achieving a full-time education.

“Those aged between 16 and 18 years old are eligible to trial with an aim to enrol on a BTEC Level 1, 2 or 3 course, a BTEC Level 3 Extended Diploma, NVQ Level 2 Coaching, YMCA Personal Training course or an A Level study package. It really is a fantastic opportunity for young people to be able to take a step towards achieving their sporting dreams.”