Nike’s Jordan in first football deal

13 Sep 2018

By: Sport Industry Group

Jordan, the Nike-owned brand named after the NBA great, has launched its first-ever football collection in partnership with French Ligue 1 champions Paris-Saint-Germain (PSG).

The deal will see Jordan branding feature on PSG’s shirts during the French club’s 2018-19 UEFA Champions League campaign, with the distinctive “Jumpman” logo replacing the Nike ‘swoosh’.

The move is part of efforts by Nike to extend the Jordan brand outside the basketball and saturated US markets. 

A partnership launch event in Paris featured PSG stars Kylian Mbappe and Dani Alves, both known as great fans of the NBA, which has seen prolific growth within the French market over the past decade. 

Commenting on the landmark, Michael Jordan said: “Jordan Brand and Paris Saint-Germain share a distinct position in sport and style, so to partner with the club is a natural fit.” 

Nasser Al-Khelaifi president of PSG added “The partnership between Paris Saint-Germain and Jordan Brand reflects the ambition of both brands to combine style, performance and innovation. 

“We share many values with Jordan Brand, which is known worldwide for its sporting heritage and exciting contemporary designs. 

“We believe it is a partnership which will excite our fans, help us to reach new audiences and enhance our global reach."

PSG will debut its Jordan kit in its first UEFA Champions League game of the season against Liverpool later this month. 

The two brands have also united to launch other co-branded sport apparel including football boots, basketball jerseys and jumpers. 

It follows the opening of a Jordan-only store – Jordan Bastille – in Paris in 2016 and a 2017 partnership agreement between Nike and the French Basketball Federation.