Nike launches new Liverpool, Tottenham and Chelsea Air Max ranges

27 Jan 2021

By: Sport Industry Group

Nike has launched a trio of new jerseys and leisurewear ranges around three of its biggest football club partners.

Premier League teams Liverpool, Tottenham Hotspur and Chelsea have each seen the launch of new 'Air Max Club' collections, inspired by the US sportswear brand's iconic Air Max series. 

Special edition jerseys for each club include colourways inspired by timeless Air Max models, with logos and motifs from the range inserted instead of club sponsors.

The jerseys are complimented by a full range lifestyle collection designed to be representative of the creativity and cultural heritage of north and west London as well as Liverpool.

Tottenham’s Air Max range is designed to show the ‘synergy between Nike sneaker heritage and North London culture’, while Chelsea’s is a continuation of the colour scheme of the club’s 2020/21 third kit.

Liverpool’s meanwhile, is designed to have a ‘strong visual connection’ to the city.