The North Face has launched a new campaign to coincide with Pride month, partnering with LGBTQ+ organisations across Europe who are linked with the outdoors, and launching a new rainbow apparel collection.
The brand says the campaign is aimed at ‘connecting communities and creating meaningful change’, and will celebrate ‘all who feel the joy of the outdoors’.
A new rainbow inspired collection will directly support LGBTQ+ communities with €1 from every piece sold going to groups who ‘aim to further representation’ in the outdoors.
The brand has partnered with the Berlin-based organisation Queer Climb, Italian sport organisation GAYSC, and The Mark Scott Leadership For Life Award, which is partnered with The Outward Bound Trust in the UK.
"Queer Climb is a project for queer and female climbers to connect, learn and train in a welcoming and safer environment,” said Finn Kargl, Founder, Queerclimb.
“I founded Queerclimb, because there was a need for a project that empowers queer folks and women in outdoor sports. Since then, we offer climbing courses, workshops, talks and networking events. It's always fun to come together with like-minded people to learn new climbing skills."
According to The North Face, the donations will help the organisations in their aim to create more opportunities for people to participate in the outdoors over the next year and beyond.
The brand says it will also use its platforms to ‘champion underrepresented voices’, offering groups and individuals space to speak up, with the aim of empowering others. It has committed to continuing this beyond the month of June, increasing LGBTQ+ representation across The North Face brand - including its athletes, explorers, photographers, and designers.