Championship side Norwich City has partnered with sport education organisation BADU Sports, and in-game advertising platform Bidstack in a new three-way partnership aimed at creating new opportunities for young people from underrepresented backgrounds in the UK.
The alliance will see Bidstack work to support BADU Sports students, providing them with the chance to learn from various teams on both the corporate and performance side of Norwich City.
Those activities will include attending the club’s Finnish football camp, as well as coaching and sports performance sessions at The Nest, but students will also be offered seminars in marketing, business management.
BADU’s logo will also be featured on the club’s home and third kits, whilst Bidstack’s logo will feature on the team’s away kit.
“We are absolutely overjoyed to be working with Bidstack and Norwich City football club,” said Nana Badu, Founder and CEO, BADU Sports.
“It will mean great things for BADU Sports and the community. We have always strived for the very best access and knowledge to develop and empower and this alliance will help realise this for our young people and their families whom we serve. This sends such a strong message about our joint partnership and commitment to bridging the gap of inequality of access and knowledge. The world has experienced challenging times and I am proud that together we have created a roadmap for change.”
The organisation focuses on building a mentoring and support network through education and community development programmes.
It has also worked with Bidstack in the past to help increase awareness of its outreach work through in-game advertising in the computer game Football Manager.
James Draper, Founder and CEO, Bidstack, said: “Seeing the work Badu Sports and the Community Sports Foundation have put into furthering the opportunities and lives of local underrepresented people in East London and Norfolk respectively, and given our relationship with Norwich City Football Club - it feels incredible for our team and supporters of Bidstack to bring two organisations together, with this partnership.”
Ben Tunnell, Norwich City Football Club’s Head of Commercial added: “We are absolutely delighted to welcome Bidstack back to the Club’s partnership portfolio and first-team shirt. It has been to the joy of everyone at Carrow Road seeing the growth of Bidstack since our first partnership in 2016, knowing how important our partnership was for Bidstack in becoming the world’s leading in-game advertising agency.’
“Bidstack gifting the bulk of the partnership rights to BADU Sports, and presenting Norwich City the opportunity to be a part of their story is remarkable. We cannot wait to get started with Nana Badu and his team and look forward to creating some unforgettable experiences and memories.”