Norwich to capitalise on Pukki with Finnish agency

20 Nov 2019

By: Sport Industry Group

Norwich City are seeking to capitalise on the popularity of their striker Teemu Pukki by signing a new partnership with Finnish marketing agency i2 ltd.

The success of the forward - who has scored six Premier League goals for Norwich as well as 10 for Finland as they qualified for a major tournament for the first time in their history - has led to increased presence for the club throughout the Scandinavian country.

Indeed, Norwich claim that Finland is now the club’s second largest market outside of the UK.

Ben Tunnell, Head of Commercial Development, Norwich City, said: “When we set out on our journey of support for Teemu Pukki and the Finnish national team, it was clear that for us to be commercially successful we would need to partner with Finland’s premier marketing agency for us to achieve our commercial objectives.

“We are very happy to agree a cooperation strategy with i2 ltd. In the UK we have built the foundations of our self-financed model on securing long-term regional partnership agreements with local businesses. We are hoping to continue this trend overseas by partnering with great, privately-held local Finnish businesses.”

Jari-Pekka Jouppi, Director, i2 ltd, added: “The people of Finland are now extremely interested in Teemu Pukki and Norwich City. During the current season, the team’s games have had an average of 400 Finnish spectators. We wish to make using the team in marketing communications both in the English and Finnish markets as easy as possible.”