Pitch International, in partnership with Football Champions Tour, has announced the NSPCC as its official charity partner for Star Sixes, being staged at The O2, London.
The competitive world football tournament for capped former international players will see England, Brazil, Germany, Spain, Italy, France, Mexico, Nigeria, Portugal, Scotland, China and Denmark battle it out for the Star Sixes trophy.
Peter Wanless, NSPCC chief executive, said: “We are thrilled to have been chosen by Star Sixes as its official charity partner. Star Sixes sounds like a fantastic event and I’m sure football fans won’t want to miss it.
“By attending, they’ll not only get the chance to watch world-class footballers in action but also support the NSPCC’s work to fight for every childhood, helping us provide much needed services to children and young people across the country.”
Neil Bailey, Star Sixes chief executive, said: “The NSPCC is renowned for its vitally important work in protecting children from all forms of abuse.
“Star Sixes is shaping up to be a great family event and with many young fans in attendance, it feels entirely appropriate to be supporting a charity that champions the safety of every child in the UK.”
Star Sixes will feature a group phase followed by knockout stages culminating in the Star Sixes Final, when the trophy will be at stake.
The entire tournament will be screened live by Sky Sports and the names on show will include Steven Gerrard, Alessandro Del Piero, Roberto Carlos, Michael Ballack, Robert Pires, Carles Puyol, Deco and Jay-Jay Okocha.