Old Mutual Wealth, a UK wealth management business, has appointed global experience marketing agency, Infrared, to deliver its hospitality and ticket management programme with England Rugby following a pitch process.
Old Mutual Wealth recently signed a four-year deal to become a principal partner of England Rugby, with the partnership seeing Old Mutual Wealth become title sponsor of England Rugby men’s and women’s Autumn internationals, which will become known as the Old Mutual Wealth Series from 2016.
The series kicks off this week with England women taking on France women at The Stoop and England men playing South Africa at Twickenham on Saturday. The deal also includes title sponsorship of England men’s annual May fixture and title sponsorship of a new grassroots campaign.
Infrared will design, build and manage a hospitality environment, creating guest experiences that showcase Old Mutual Wealth’s support and commitment to grassroots rugby.
Old Mutual Wealth, marketing director, Michelle Andrews said: “Infrared demonstrated real creativity in the design and management of our suite and overall programme. We are delighted with the environment they have created for the Old Mutual Wealth Series this autumn and look forward to continuing our relationship with them over the next four years.”
Stephen Hall, Infrared, CEO commented: “We are excited to be working with Old Mutual Wealth to create and deliver an amazing experience for their guests. We’ve activated at some of the world’s biggest sports stadiums, but never Twickenham, and so we’re thrilled to have this opportunity.”