The Open to debut new hospitality experiences

28 May 2019

By: Sport Industry Group

Creative agency TwelfthMan has worked with The R&A to launch Origins at The Open, a new hospitality package that will debut during the 2020 edition of the golf tournament at Royal St George’s.

Origins at The Open will explore the history of the competition and celebrate the people who have helped make the major championship a success. The new hospitality packages will officially launch in June.

The experiences will showcase the skills of engravers, caddies, clubmakers, greenkeepers and scorers, and celebrate early champions. 

Brett Tonkyn, Head of Hospitality for The Open, said: “We felt that the rebrand was a vital piece of work to enable us to deliver a world-class experience for our guests.

“The Open is hosted by some of the most iconic and historic links courses in the UK so it is important that we have continuity and consistency across a mix of exclusive experiences that represent the Championship’s rich heritage.

“The new experiences and fresh identities for the various levels of hospitality help us to tell a story. It also allows our loyal customers to book hospitality at The Open year-on-year, wherever the venue, and have a sense of anticipation for an experience that they know will exceed expectations. Origins will help us to showcase this story throughout the whole customer journey."

TwelfthMan is based in Shoreditch and also counts the UEFA Champions League, Premier League and the International Equestrian Federation (FEI) among its clients. Last year, the agency was appointed by the Rugby Players’ Association (RPA) as an official creative partner in a rebrand to mark the organisation’s 20th anniversary.

This year’s Open Championship will take place at Royal Portrush Golf Club in County Antrim, Northern Ireland from 18th-21st July.