The Open partners with Loch Lomond Whiskies

15 Feb 2018

By: Sport Industry Group

The Open and independent Scotch whisky distiller, Loch Lomond Group, have announced a five-year partnership for its Loch Lomond Whiskies brand.

The partnership also includes support of the Ricoh Women’s British Open and will globally showcase the full range of Loch Lomond Whiskies.

As part of the partnership with The Open, Loch Lomond Whiskies will create a variety of limited editions, aimed at both golf and whisky fans.

Loch Lomond Whiskies’ partnership with The Open is effective immediately and runs until 2022. The five-year period includes the landmark 150th Open in 2021 at the home of golf, St Andrews. The 147th Open takes place at Carnoustie in July 2018.

Martin Slumbers, chief executive of The R&A, said: “Loch Lomond Whiskies has a strong international reputation for achieving the highest standards of excellence and was a natural choice to become a new partner of The Open and the Ricoh Women’s British Open. We will be working closely with Loch Lomond Whiskies over the duration of this partnership to introduce an inspiring range of activities which demonstrate The R&A’s shared desire to offer golf fans the very best experience at our championships.”

Colin Matthews, CEO of Loch Lomond Group, said: “We are extremely proud to have agreed this prestigious partnership and association with The R&A for The Open and the Ricoh Women’s British Open. There is an incredibly strong alignment between the worlds of whisky and golf, two of Scotland’s most iconic gifts to the world. There is also a great fit between those who follow golf and whisky, with research showing clearly that many golfers across the world enjoy a regular dram.

“Our partnership with The R&A is the perfect means for Loch Lomond Whiskies to use the fabulous platforms of both championships to grow further, both in the UK and internationally, and it also demonstrates our strong commitment and ambition to becoming a premium global brand.”

Muriel Raguenaud, marketing director at Loch Lomond Group, said: “Becoming the official ‘Spirit of The Open’ provides us with an unrivalled opportunity to build on our ever-growing international presence and position Loch Lomond Whiskies as a world class distiller producing some of the industry’s finest, most exciting and unique single malts.

“We are looking forward to working with our global partners and distributors to implement a year-round programme of events for whisky and golf fans.”