Oulala targets UK gaming market

13 Oct 2015

By: Sport Industry Group

Oulala.com, the daily fantasy football platform, has launched a new monetised version of its site, which is available in the UK for the first time.
Oulala allows users to create their own fantasy football team and compete against friends and has now been re-launched as a monetised platform, meaning users can now play to win money.
Users of Oulala are each given €100m in virtual money to buy players and can choose from leagues, including the Premier League, La Liga, Ligue 1 and Serie A.
The daily fantasy football platform uses a scoring system, created using historical data provided by Opta and offers users the opportunity to make changes in ‘real time’ as games are played.
Oulala, launched by Valery Bollier and Benjamin Carlotti, has secured over £1.5m in investment to date from organisations such as Google and the Maltese Ministry of Economy.
Current investor and British businessman Graham Martin, who is about to become a shareholder via Cardinal House Group, said: “The Oulala team has developed the next stage in fantasy sports entertainment so it was without hesitation for us to invest in this business, particularly given their leadership and that they are experienced innovators in our sector.
“Furthermore we expect to be launching Oulala Australasia before the New Year in conjunction with various existing Asian media partners."
Founder and CEO, Valery Bollier, added: “Today, football fans are looking for the opportunity to interact and adapt in real time; they want to develop and prove their skills and, ultimately, be brought closer to reality. This is precisely what we launched Oulala to do.
“Our unique points system is one which sets Oulala apart from other fantasy football platforms out there. The system was developed by statisticians to make sure that the game is consistent with football players' real performances, individuals who understand which factors should be taken into account when we evaluate player performance. Perhaps surprisingly, this is something that has never been done before, despite the clear demand from consumers for a system which takes these additional factors into account. It is capabilities such as these which make Oulala the most sophisticated fantasy football platform available on the market.
“Now, our focus is very much on increasing our user base and overall presence in new markets – the UK being perhaps one of the most important for us. Within twelve months we hope to close on a further £7 million investment, money which will enable us to drive these plans further forward.”