Over 4.5 million tickets requested for Euro 2020

24 Jun 2019

By: Sport Industry Group

More than 4.5 million tickets have been requested for UEFA Euro 2020 during the first week of sales.

The sales process began on 12th June, with fans from 190 countries having submitted requests for tickets. The most requests have been made from fans in England, Germany, Russia, Hungary, the Netherlands and Denmark.

Euro 2020 will take place from 12th June to 12th July next year and will be staged in 12 host cities across Europe, with the opening match to be held at Rome’s Stadio Olimpico.

Eight capital cities are among the host destinations, with 11 venues boasting a capacity of more than 50,000. A total of three million tickets will be made available, a record for the European Championships.

Despite the strong interest during the opening two weeks of sales, UEFA has strongly encouraged fans to apply for tickets right up until the deadline of 12th July, with this first sales period offering supporters the best chance to secure tickets for matches.

Tickets that go unpaid during the initial sales period will be offered next and exclusively to fans who are unsuccessful in the ballot as part of the ‘Fans First’ programme. As a result, UEFA is urging fans to apply for any ticket category for any match.

UEFA has also published demand indicators which will give fans information on which ticket categories, per match, have a high demand. According to UEFA, every applicant will have the same possibility of success, irrespective of when their application is made in the one-month period.

Should the number of applications exceed availability, tickets will be allotted by a random ballot conducted at the end of July. Fans will know whether they have been successful by mid-August.

The Euro 2020 final, which will take place at London’s Wembley Stadium, is the most requested match.

Tickets are being offered in three price categories, with host cities having also been allocated to two different pricing clusters that reflect the purchasing power and average income of residents. Cluster A includes Amsterdam, Bilbao, Copenhagen, Dublin, Glasgow, London, Munich, Rome and Saint Petersburg, while Cluster B comprises of Baku, Bucharest and Budapest.

As a result, tickets for the quarter-final in Baku will be less expensive than quarter-finals in Munich, Rome and Saint Petersburg. Prices start at €30 for matches in Cluster B cities, and €50 for games in Cluster A cities.