OverTier announces CEO

06 Sep 2017

By: Sport Industry Group

Sam Jones has been named CEO of OverTier, the joint venture between Bruin Sports Capital and WPP that runs the NFL’s OTT business throughout Europe.

Jones has built leading-edge, direct to consumer growth enterprises for tech, media and e-commerce companies including Bauer Media Group, Perform Group, Warner Music and Silicon Valley-based Kyte, among others. In his new role, he reports to George Pyne, CEO of Bruin Sports Capital and also serves as advisor to Bruin on digital business ventures.

Most recently he served as group managing director and main board member of Bauer Media Group, responsible for building the digital operations.

He was also co-founder and COO of LoveLive, commercial & strategy director for Kyte, a global SaaS video provider, group director at Perform Group, where he led the global media and entertainment/consumer offer, and product owner at Warner Music Group, his management spanned 867 digital products across 52 territories.

In addition, Sam has advised the boards, product and commercial teams of a variety of tech and content platforms including The Telegraph Group, Mapp Media, The BBC, the UK government and various global Sports rights on digital growth, strategy and culture. 

“Sam is a visionary with an outstanding track record of shaping businesses to capitalize on consumer demand across all digital channels to become long-term growth enterprises,” said Pyne. “His acute perspective on the nexus of the shifting tides of digital consumption and entertainment will be a driving force in taking the NFL Game Pass to completely new horizons. We are proud to have him on the team.”

Jones said: “Bruin and WPP have built an organisation that will lead the change in how we watch live sports, informing the future of TV over the next five years.

“The NFL is an iconic and data driven sport which is perfectly placed to lead all others in the OTT experience for its fans. I’m proud to lead OverTier and the team into a hugely exiting and high growth future.”

The Bruin, WPP venture was formed earlier this year as part of a strategic, long-term agreement with the NFL to lead the expansion of NFL Game Pass throughout Europe. Jones and the leadership team, along with the NFL, Deltatre, and WPP agencies Two Circles, MEC and Ogilvy, have completely reimagined a new NFL Game Pass which is debuting this week - with NFL managing director, Alistair Kirkwood on the panel at this morning's Deltatre Sport Industry Breakfast Club