Pagefield launches sports division

14 May 2018

By: Sport Industry Group

Communications agency Pagefield has launched a new sports division, with Rafa Nadal’s head of communications, Benito Perez-Barbadillo, joining Pagefield Sport as a specialist partner.

Benito will continue to work with Nadal whilst bringing his network and extensive knowledge of the sporting world to Pagefield Sport, having previously worked as director of public relations and communications for the ATP, and former spokesman for the likes of Novak Djokovic, Victoria Azarenka, and international footballers Alessandro del Piero and Esteban Cambiasso.

Sporting clients include the likes of Rafa Nadal Academy by Movistar; marathon world record holder Paula Radcliffe MBE; Britain’s fastest woman Dina Asher-Smith; Funders Inc and global esports channel, Ginx Esports TV.

The announcement of Pagefield Sport follows the launch of the 20+ strong Pagefield Global Counsel team in October 2017, with further hires across the agency, including former Times journalist Philip Pank and former advisor to Boris Johnson and Mark Carney, Liam Parker, as partners.

The Pagefield Sport team will be led by Parker and chief executive, Oliver Foster.

Oliver Foster, Pagefield’s CEO said: “2018 is another exciting year for the Pagefield family with the creation of our new division, Pagefield Sport. We are already proudly working with some of the biggest names in sport and we’re looking forward to announcing several more in the coming months.

“The sporting world is a tough and heavily scrutinised environment - and it’s one that deserves the kind of discipline and rigour that we’ve been applying to our wider work in corporate PR and public affairs since 2010.”

Benito Perez-Barbadillo commented: “When you work with one of the greatest tennis players of all time you expect results and want to work with the best. I am proud to be working with the impressive talent at Pagefield Sport. I am looking forward to working with a range of talented athletes and businesses across the sporting world and working with Pagefield to support Rafa’s academy.”

Paula Radcliffe MBE added: “I am very excited to be working with Pagefield Sport to promote the big issues on and off the track that are so important to me. I want to help others realise their potential through sport and to enjoy the health and wider benefits sports can bring to everyone. The team at Pagefield share my passion and determination but also have the experience and networks to deliver results.”

Dina Asher-Smith concluded: “The moment I met the Pagefield Sport team I knew they understood me completely and would become an integral part of my team. As an athlete with a busy schedule you need a team behind you that can take care of the off-track pressure and Pagefield know how best to do this for me. I want to go from strength to strength in my career, but I also want to show others that they can achieve their dreams if they believe in themselves and have the confidence to get into sport.”