ParalympicsGB and Dreams announce Tokyo 2020 partnership

04 Dec 2020

By: Sport Industry Group

ParalympicsGB has partnered with bed retailer Dreams as the team prepares for the rescheduled Paralympic Games in Tokyo next summer.  

The partnership comes with plans for the rescheduled Tokyo 2020 Paralympic Games next year intensifying with ParalympicsGB now expecting a team of around 240 athletes to compete in 19 sports including newcomers Taekwondo and Badminton.

“Quality sleep, rest and recuperation is fundamental to athletes’ preparation and overall wellbeing,” said Mike Sharrock, CEO, ParalympicsGB.

“Through this partnership, Dreams are demonstrating a genuine commitment to inclusion and we are really looking forward to working with them. 

“This is fantastic news as the unprecedented postponement of the Tokyo 2020 Paralympic Games due to the Covid-19 pandemic has presented us with many challenges, so welcoming a new partner will give us a real boost in these final critical months of preparation. 

“We are increasingly confident Tokyo 2020 will be a wonderful celebration of all that humanity can achieve after such a tumultuous year and with the support of the British public our talented ParalympicsGB athletes can inspire and unite the nation once again.”

Mike Logue, CEO, Dreams, added: “We’re thrilled to be partnering with ParalympicsGB in the lead up to the 2021 Games. The athletes are demonstrating extraordinary talent and determination as they train for the rescheduled Games and quality sleep plays a hugely important role in this. We believe in better sleep for all and hope this partnership gives all the fantastic athletes that extra edge as they prepare for the most anticipated sporting event of the year.

“This builds on our existing Team GB partnership where we are the official sleep partners. We can’t wait to see all of our athletes well rested and in action next year.”