The Professional Cricketers’ Association (PCA) has launched a podcast to support cricketers with the transition into retirement.
The pilot recording was put together at the annual conference, with the support of podcast broadcast agency markettiers.
The PCA were able to call upon the experiences and personal stories of a cross section of players attending its two-day PCA Transition Conference at St George’s Park, including those recently retired, as well as released cricketers and current players involved in the game.
According to the PCA, the average cricket career comes to a close at the relatively young age of 26, a statistic that fuels its quest to champion the ongoing interests of professional players in England and Wales.
The representative body of past and present first-class cricketers in England and Wales has managed to guide 199 players into a varied range of new careers since 2012. Roles comprised of 44 different occupations include coaching, physiotherapy, umpiring, financial services and sports management.
Helping players transition into a new career has increasingly become a subject or high importance for the PCA, an integral element of its Personal Development and Welfare Programme.
The podcast’s key intention is to deliver helpful insights and advice to cricketers that were either unable to attend the conference in person, or who have yet to think about the prospect of life after cricket.
Commenting on the podcast’s importance, Ian Thomas, PCA director of development and welfare said: “The PCA Transition Conference included sessions on pensions, financial management, the physiological effects of transition and much more.
“By producing this podcast pilot, we’re proud to be sharing some of that information with cricketers that weren’t able to attend and hope to attract a sponsor which will enable us to further expand our provisions in supporting players of all ages whilst communicating the support available through podcast episodes in future.”
Dan Stainsby, deputy managing director at markettiers added: “We’re delighted to have provided strategic counsel and production support to the PCA for this pilot.
“With podcasts allowing brands to connect with people in a more personal and intimate way than other forms of media, the Transition Conference provided the perfect opportunity to trial this content format.”