Copa90 has partnered with Pepsi for a global campaign to celebrate "super fandom" around football, with the partnership creating online content alongside various fan contributors around the globe.
Thie partnership marks the first joint-venture win for Copa90 and Bleacher Report, since Turner International announced an equity investment in Bigballs Media, parent company of Copa90.
Both Copa90 and Bleacher Report will share the Pepsi content series across the beverage brand’s trademark on their owned channels of Facebook, Instagram Stories, Snapchat, Team Stream and Twitter.
Over 150 pieces of content will be created and distributed in the build-up to each match night across the social platforms and channels that matter to football fans.
The content will include superfan stories in the form of videos uncovering why their club means so much to them; superfan emoji predictions, giving fans a voice and an opportunity to guess the outcome of the latest round of knockout matches; Pepsi GIF reactions and goal animations; and superfan shots.
The work culminates with a ticket giveaway that will offer superfans the chance to pledge just how far they’d go to get their hands on tickets for the UEFA Champions League Final.
Copa90 and Bleacher Report have previously collaborated on the Snapchat Discover Saturday morning show “Saturdays Are Lit”, which connected young fans with Jose Mourinho’s texts and Paul Pogba’s Spotify playlists.
James Kirkham, head of Copa90, said: "The result of this collaboration is a football format done differently. Shots of content which hit you between the eyes, stopping an audience from mindless scrolling. Everything arresting and not a moment lost.”