PepsiCo has signed a new five-year partnership with UEFA to sponsor its women’s football competitions.
The agreement will see the company’s brands including Pepsi Max, Lay’s, and Gatorade support women's football at all levels until 2025, becoming the Main Partner of the UEFA Women's Champions League and the UEFA Women's EURO, as well as youth-level competitions and futsal.
PepsiCo, which has been a UEFA partner since 2015, will also become the Main Partner of UEFA's Together #WePlayStrong programme, which is aimed at encouraging more girls and women to play football.
“PepsiCo is proud to unify and strengthen our global partnership with UEFA to now include UEFA Women’s football,” said Ram Krishnan, global chief commercial officer, PepsiCo. “This is an energising moment in the evolution of the sport – and for our business around the world. We look forward to helping accelerate the vibrant women’s game and are committed to the future of women’s football.”
Guy-Laurent Epstein, Marketing Director, UEFA Events SA, said: “The popularity of and interest in women’s football is increasing with every year and this is why we are delighted to have such a trusted partner as PepsiCo join us on this exciting journey.
“Over the last five years, PepsiCo has been an innovative and influential partner of the UEFA Champions League and we are looking to draw on this energy and experience in order to take the women’s game to new heights.”
The news comes ahead of the UEFA Women’s Champions League final, which will take place in San Sebastian on 30th August.