PGA Tour expands Twitter Streaming Deal

10 Jan 2019

By: Sport Industry Group

The PGA Tour has renewed and expanded its partnership with Twitter in a multi-year agreement which will see the social media platform distribute and live-stream almost 140 hours of live tournament action for free.

Twitter will globally stream the first 60-90 minutes across the morning hours of all four rounds of PGA Tour Live’s OTT subscription window.

As part of the agreement, The Tour has also announced that it’s to launch Fan Vote Fridays, handing fans the chance to vote via Twitter on each tournament streamed, to determine one of the two featured groups that will be showcased during the Friday coverage. Fans will also have pre-tournament access with live streams on Twitter from the driving range sessions each week.

Spanning 28 tournaments during the 2018/19 season, Twitter will begin to live stream on January 17-18, from the Desert Classic in Palm Springs, California.

Streaming will continue throughout the season until August’s season-ending Tour Championship in Atlanta, where the FedExCup Champion will be crowned.

Live coverage will be available globally via the PGA Tour Twitter account, with promotional support and additional content via the Twitter account for GOLFTV, the PGA Tour’s newly launched media partnership with Discovery.

The PGA Tour first teamed up with Twitter in 2016, to live stream tournament coverage of the opening rounds of the first two events of the 2016 FedExCup Playoffs.

The relationship was tightened in January 2017 when the pair agreed to stream PGA Tour Live coverage from select events during the 2016-2017 PGA TOUR Season.

Commenting on the extended agreement, Rick Anderson, Chief Media Officer of the PGA Tour, said: “The evolution of our streaming partnership with Twitter over the past three years has led to extraordinary feedback from our fans globally.

“We continue to reach an ever-growing young, diverse and loyal audience allowing us to expand and improve the product with live programming, real time highlights and video-on-demand content.”

Kay Madati, VP and Global Head of Content Partnerships at Twitter added: “We saw tremendous excitement and growth in 2018 around golf conversation and sponsor enthusiasm for PGA Tour content on Twitter.

“This year, we will reach and continue to serve highly engaged golf fans every day throughout the PGA TOUR season by pairing those conversations with live programming and real-time highlights, all in one place on our platform.”

In further PGA Tour news, American golf brand Titleist has announced it’s to sponsor Sky Sports Golf coverage of the 2019 PGA Tour and World Golf Championships (WGCs). The partnership began with the recent Sentry Tournament of Champions and will run through the full season, including coverage of The Players, the WGCs and FedEx Playoffs.