Philip Morris reveals smoke-free plans with Ferrari

21 Feb 2018

By: Sport Industry Group

Philip Morris International and Scuderia Ferrari have announced they have extended their partnership until 2021 and will focus on advancing the cause for “a smoke free world”.

The partnership will be exclusively focused on promoting scientifically substantiated, less harmful alternatives to cigarettes.

Philip Morris has partnered with the Formula One team for more than 40 years, but due to a European Union ban on tobacco advertising, the company has not been able to display its brand at any race since 2005, although China and Monaco allowed branding until 2007.

PMI’s chief executive officer, André Calantzopoulos said: “We want to give the world’s 1.1 billion men and women who smoke the opportunity to make better and informed choices.

“We are committed to use all available resources, including our motorsports related activities, to accelerate momentum around this revolutionary change for the benefit of people who smoke, public health and society at large. We deeply appreciate Scuderia Ferrari’s support in this cause.”