Pirlo teams up with McDelivery for Uber Eats campaign

12 Jun 2018

By: Sport Industry Group

McDonald’s, an official sponsor of the upcoming FIFA World Cup in Russia, has partnered with Uber Eats to offer ‘McDelivery’ in 26 countries for the first time ever during a FIFA World Cup tournament.

As part of the agreement, FIFA World Cup star Andrea Pirlo has teamed up with McDelivery to help the former Italy playmaker find an alternative nation to support in the FIFA World Cup, as he prepares for his first tournament in 16 years, watching from on the sidelines.

To help Pirlo with the campaign, delivered by Pitch Marketing Group, McDelivery from Uber Eats has gained the support of eight football icons to help find a #TeamForPirlo.

The line-up includes FIFA World Cup winners Cafu (Brazil) and Marcel Desailly (France), alongside Luis Hernandez and Jared Borgetti (Mexico), Harry Kewell (Australia), Rui Patricio (Portugal), Mashahiro Fukuda (Japan) and Alexandre Guimarães (Costa Rica).

Andrea Pirlo said: “For the first time I can remember, I was not looking forward to the FIFA World Cup this year. I thought ‘No Italy, no party’ but there is still a summer full of football for me to enjoy as a fan at home with McDelivery from Uber Eats.

“Without Italy at the tournament, I need a new team to support and I’m looking forward to meeting with some of the most respected footballers in history to help me make a decision!”

Commenting on the campaign, Liz Meyerdirk, head of partnerships at Uber Eats, said: “While we’re all disappointed Italy didn’t qualify this year, we’re pleased we can not only help make Andrea’s FIFA World Cup more enjoyable with McDelivery from Uber Eats, but also help him find a team to support.

“We’re also thrilled to be partnering with McDonald's to offer 2018 FIFA World Cup fans their favorite McDonald’s menu items at the press of a button. With average delivery times around 30 minutes across the globe, fans can place an order before, during or after the game to enjoy everything from Big Macs to McFlurry’s without leaving the sofa.”

Lucy Brady, chief strategy officer, McDonald’s, concluded: “We’re delighted that Andrea Pirlo will be spending his first FIFA World Cup at home since 2002 with McDelivery on Uber Eats. We’re even more excited to find out which team he is going to support, and by the sounds of it he’s going to have a lot of friends who want to watch the games and enjoy McDonald’s McDelivery with him.”