Pitch to distribute WSL broadcasts

09 Dec 2019

By: Sport Industry Group

The FA has appointed Pitch International as the global broadcast distributor of the Barclays FA Women’s Super League (WSL).

Pitch was appointed by the FA after a tender process, and will be the exclusive global rights distributor for the competition outside of the UK and the Republic of Ireland. The UK-based agency will be tasked with building on the 13 overseas territories in which the league is already broadcast.

Tom Gracey, Senior Broadcast Manager, The FA said: “Pitch International has a long-standing, exceptional track record selling international broadcast rights, and they’ve continued to demonstrate this with the deals already secured for the Barclays FA Women’s Super League.”

“The league is going from strength to strength and Pitch’s network will allow us to continue The FA WSL’s exciting growth, taking the league to more fans around the world. The FA and Pitch International have a longstanding partnership and we’re thrilled to strengthen that through this agreement.”

Henri Kamerling, Managing Director of Sales, Pitch International, added: “It’s been very rewarding to help The FA WSL’s ongoing development and we are extremely pleased to continue on that journey. We’re proud to be able to help drive women’s football forward and optimistic about opening up further opportunities for The FA WSL.

“It’s been a big year for the Women’s Sport Division since its launch earlier this year and this represents another exciting development.”

Ahead of the 2019/20 season, The FA announced a standalone OTT platform for women’s football allowing viewers to access live Barclays FA WSL content not being broadcast in their region, including those games not screened by BT Sport or the BBC in the UK.