Pitchero makes play for non-league coverage

25 Jan 2017

By: Sport Industry Group

Pitchero has announced a new broadcast arrangement for non-league football, after confirming a deal to film all future matches in the Northern Premier League.

The deal means that for the first time ever high quality match footage and highlights will be available for supporters at this level of non-league football.

Starting with the Northern Premier League, and soon to include Division One North and South, all matches will be filmed using the Pitchero Play platform, with digital highlight packages and clips available across club and local media channels.

The broadcast deal expands on the recent launch of Pitchero Play, which enables clubs at any level to capture instant highlights that can be published across club and social media channels within 60 seconds.

Mark Fletcher, CEO of Pitchero and Sport Industry NextGen Leader, said: “This is a strong demonstration of our commitment and passion for football at all levels, and an exciting start as we plan to make the local game more accessible than ever before.  We want Pitchero to be the network that allows clubs to grow participation and engage the next generation of sports stars, so we are delighted to be able to bring the great stories of non-league football to a new audience.”

Clive Eades, club secretary for Stourbridge FC said: “This is a truly exciting development for clubs like Stourbridge, and a brilliant reward for our loyal supporters, who will now find it easier than ever to follow our progress. Our success this season in the FA Cup shows that the standard within the semi-professional game remains extremely high, and thanks to Pitchero our competition will now be able to enjoy an even higher profile.”

In addition to the broadcast deal, Pitchero also announced £3.1m was raised in Series A funding from ICM, a global fund manager who have now become minority stakeholders in the business.

This was Pitchero’s first round of investment, securing all required funding in order to now place a primary focus on the growth of global grassroots football. Immediate focuses will see the brand looking to exploit the lack of sports team technologies in the current market, and maintain their transition towards building a mass consumer platform.