PM Connect launches Opta app in Belgium

24 Jan 2019

By: Sport Industry Group

UK mobile payment provider PM Connect is to roll out its new Opta-powered football app across Belgium, following a deal with the country's largest mobile carrier Proximus.

Proximus hold an approximate 40% share of the Belgian mobile market and in becoming key mobile payment partner, PM Connect will be able to bring premium content from its global brand partners to a Belgian audience.

PM Connect recently struck a similar deal with Africa’s biggest mobile carrier, Vodacom and this latest deal continues its global expansion within the European market.

Its mobile subscription sites are already rolled-out across Europe, the Middle East, Asia Pacific and Africa – with the Vodacom deal the first step in a wide-scale African expansion. 

This recent Belgian deal will allow the Birmingham-based solutions provider to introduce its LiveFootball.tv app to Proximus’ six million mobile customers.

The app, powered by sports data providers Opta, provides football fans with premium video and live statistics from the Premier League, UEFA Champions League, UEFA Europa League, France’s Ligue 1 and Belgium’s own First Division Jupiler League.

With a client list, which also includes WWE and the NBA, PM Connect’s mobile payment solutions allows customers to pay for sports and lifestyle content, videos and articles through carrier billing, adding payments directly to their phone bill.

Commenting on the Proximus agreement, Chris Purdle, PM Connect’s Group Commercial Director (pictured), said: “Strengthening our presence in the European market is crucial for PM Connect’s growth strategy.

“Our deal with Proximus marks a key step in establishing ourselves in countries where carrier billing is already widespread – using our solutions to monetise the existing audiences of global brands.

“In competitive Western markets, it’s even more important we stand out. Our expertise in sports apps and subscription sites – driving growth for both brands and carriers - is a real point of difference.”

Bert Maetens, Carrier Billing Partner Manager at Proximus, added: “This deal with PM Connect significantly expands our product portfolio, bolstering our sports and gaming offering to millions of consumers.

“Top sports and entertainment packages are becoming a central part of our sell – and, with top matches able to pull in upwards of four million Belgian viewers, LiveFootball.tv is particularly welcome in harnessing and monetising Belgian football fever.

“Through carrier billing, we offer our customers the chance to access top-quality content from global brands with maximum speed and ease. In a crowded market, being able to provide top apps and subscription sites, as well as a hassle-free way to pay for them, is crucial.”