PREMIER LEAGUE AGREES INTERNATIONAL RIGHTS

04 Aug 2022

By: Sport Industry Group

The South African Broadcast Association (SABC) has confirmed that it has secured broadcast rights for the English Premier League this season, with Chinese state-owned broadcaster China Central Television (CCTV) also set to broadcast the English top flight.

SABC, which is South Africa’s public broadcaster, confirmed via its SABC Sport Twitter account that the Premier League will kick off on its screens from Saturday 6th August, with the league officially starting on 5th August.

The rights acquisition is a huge coup for the public broadcaster, previously South African fans of the league would have to pay satellite providers such as MultiChoice to watch Premier League games. The SABC has held free-to-air rights to the Premier League during the 2018-19 season.

SABC’s football offering already includes games from the German football’s top flight, the Bundesliga.

SABC will be limited to one live Premier League match across the weekend’s fixtures, with the game being broadcast on every Saturday afternoon at 3pm. However, it will also provide viewers with four delayed matches, a build-up package and a magazine show. 

Chinese state broadcaster, CCTV, is also set to kick off its own agreement with the Premier League this weekend, starting with the broadcasts of Tottenham Hotspur vs Southampton on Saturday 6th August and Manchester United vs Brighton on Sunday 7th August.

While no formal deal has been announced, CCTV recently appeared on the Premier League’s website as its broadcast partner for China.

The agreement will reportedly run until the end of the 2024-25 season.

CCTV previously held rights to the Premier League in 2019, when it aired matches through a sublicensing agreement with the sports streaming service, PP Sports. PP Sports agreed a deal through to the end of the 2021-22 season, but it lasted less than a season after the league terminated the deal for non-payment of rights fees.

The Premier League’s most recent agreement in China was a four-year streaming deal with iQiyi Sports. In addition to iQiyi, the league will be streamed on China Mobile’s Migu streaming service, which it acquired via a sublicensing deal with iQiyi, meaning that the Premier League will appear across three separate platforms in China for the upcoming season.

 

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