Premier League and ECB launch diversity programme for children

29 Nov 2019

By: Sport Industry Group

The Premier League and the ECB have launched a new partnership aimed at using their reach and appeal to encourage primary school children across England and Wales to celebrate diversity.

The ‘Roar! for Diversity’ programme is a curriculum-linked PSHE resource for 7-11-year-olds, and sees the two major sport rights holders come together in a bid to encourage inclusion.

The programme was launched at an event where England World Cup-winning captain Eoin Morgan and Liverpool player Alex Oxlade-Chamberlain surprised children at Lawrence Community Primary School in Wavertree in Liverpool. The pair took part in a classroom discussion about the importance of diversity in sport alongside Sophia Dunkley, Sian Massey-Ellis and Chris Edwards.

The Roar! For Diversity pack is available for teachers and will allow pupils to create an advert celebrating diversity. Those ads can be entered into a competition, with prizes such as match tickets or a school visit from the Premier League or Cricket World Cup trophies.

The pack also includes lesson plans and video resources featuring contributions from Dunkley and Massey-Ellis as well as Adil Rashid.

David Mahoney, Chief Operating Officer, ECB said: “Cricket can be a real agent of social change and we are delighted to partner with the Premier League to help tackle the important subject of inclusion and diversity. 

“The Premier League and Chance to Shine have had some incredible success in engaging primary schools and we are teaming up to support teachers and children to have these vital conversations and help foster an inclusive culture in their classrooms and communities. 

“Increasing our investment and commitment to schools is a key part of our five-year strategy to grow the game and inspire a generation to say that cricket is a game for me.”

Bill Bush, Executive Director of the Premier League, added: “The Roar! for Diversity resource will enable primary school children to openly discuss and celebrate the qualities that make them different to their classmates; using the appeal of both football and cricket to encourage these conversations both in the classroom and away from it. 

“This launch follows on from our successful primary school poetry competition on diversity last year and supports the wider work that the Premier League and our clubs are carrying out around anti-discrimination.”