Premier League appoints new CEO

02 Oct 2019

By: Sport Industry Group

The Premier League has announced the appointment of David Pemsel as its new CEO, replacing former Chief Executive Richard Scudamore.

Pemsel, the current CEO of Guardian Media Group, had his candidacy unanimously approved at a special meeting of Premier League shareholders, and the announcement puts an end to the long search for a replacement for Scudamore, who first announced he was stepping down from the role in November 2018. 

He will take up his new role with the Premier League no later than April 2020, while current interim CEO Richard Masters will continue in his role before reverting to Managing Director when Pemsel arrives.

The league had looked to fill the role quickly with broadcast executive Susanna Dinnage, who had accepted the role but later walked away from the opportunity.

Pemsel, meanwhile, has overseen the Guardian Media Group’s first operating profits in its news business for 20 years, delivering record revenues in 2019.

Bruce Buck, Chairman of Chelsea Football Club and Chairman of the Premier League Nominations Committee which conducted the recruitment process, said: "We are delighted to welcome David to the Premier League. His straightforward style and personal integrity make him an ideal person to lead the business.

"At the Guardian, he has shown strong leadership through a period of change and transformation. Returning the group to profit is an impressive achievement and has demonstrated that he can develop and execute a transformational plan in an ever-changing business landscape. In addition, he has worked with the big players in digital and media and has managed diverse groups and constituencies.”

Pemsel said: "I am thrilled to have been offered this incredible opportunity. The Premier League is the most-watched football league in the world and I am very excited to be a key part of that. As a football fan, I understand just how important the game is to supporters and our national identity and I am honoured to take the helm of such an influential and prestigious organisation.

"I have enjoyed my eight years at Guardian Media Group and want to thank everyone for their support and friendship, but now is the perfect time for me to take on the next challenge. I am really looking forward to meeting the team and working with them on the evolution of the Premier League."