Premier League enlists players for new No Room For Racism initiative

16 Oct 2020

By: Sport Industry Group

The Premier League has launched a new phase of its No Room For Racism initiative, enlisting a host of the division’s stars to call on supporters to ‘challenge it, report it, change it’.

The behavioural change campaign calls on fans to report racism wherever it takes place, with players including Aston Villa’s Tyrone Mings, Chelsea’s César Azpilicueta, and Wolves’ Conor Coady fronting a new film for the initiative.

The League is also launching a new series of educational resources featuring the likes of Everton’s Dominic Calvert-Lewin, Brighton’s Neal Maupay, and Manchester City’s Demi Stokes, which it says is part of its long-term commitment to addressing racism in football and wider society.

The resources show the players discussing their own experiences of discrimination, the impact it has had on them and their team-mates and how we all have a responsibility to tackle racism. 

The Premier League says its free teaching materials are designed to help stimulate discussion in classrooms and will be available to more than 18,000 primary schools in England and Wales through Premier League Primary Stars. The resources will also be made available via the Premier League Kicks and Inspires programmes.

Premier League Chief Executive Richard Masters said: “No Room For Racism represents the long-standing commitment of the Premier League and our clubs to tackle discrimination. This is not just about challenging and reporting abuse this weekend or next weekend, but throughout this season, next season and beyond. 

“We will not stand still on this important issue and we will continue to work with our clubs, players and partners to address all discriminatory behaviour with tangible long-term action and strong messaging to fans. Much is being done to promote inclusion and equality in English football but we recognise there is much more to do.”

The No Room For Racism message will be visible at all Premier League matches between 17th and 26th October, promoting the league and clubs’ initiatives to combat discrimination and promote equality, diversity and inclusion in football.