PREMIER LEAGUE LANDS NEW HOME IN MEXICO, CENTRAL AMERICA

17 Jan 2022

By: Sport Industry Group

Paramount+, the ViacomCBS-owned OTT service, has acquired the Premier League’s media rights in Mexico and Central America.

The deal will run for three seasons, from 2022-23 to 2024-25, with Paramount+ replacing pay-television provider Sky Mexico in the role.

The deal covers Mexico, Costa Rica, El Salvador, Guatemala, Honduras, Nicaragua and Panama on an exclusive basis, as well as Belize and the Dominican Republic on a non-exclusive basis.

The rights, including live coverage of all 380 matches per season, will be exploited on the Pluto TV aggregated streaming platform, as well as on Paramount+.

Under the deal, ViacomCBS will also have access to a dedicated Premier League feed featuring 24-seven coverage of the top tier of English football, as well as behind-the-scenes and shoulder programming.

“We are very happy that ViacomCBS views the Premier League and our clubs as a vital part of their live sports offering,” said Paul Molnar, the Premier League’s Chief Media Officer.

“ViacomCBS platforms, including Paramount+ and Pluto TV, will be an outstanding home for the Premier League and we look forward to working together to showcase the league to new and existing fans throughout Central America and Mexico.”

Paramount+ launched in the US in 2019 with a series of major football rights deals, including coverage of the UEFA Champions League and CONCACAF international matches from Central and North America. The service has since launched in Australia with coverage of tournaments operated by the Australian Professional Leagues, among other football rights.

Raffaele Annecchino, president and chief executive of ViacomCBS Networks International, added, “We know audiences around the world are passionate about sports, and especially about football. This partnership with the Premier League brings exclusive content directly to those fans, live for the first time on Paramount+ in Mexico and Central America.

“Live sports are an important differentiator for our streaming service, and as we’ve seen in the US and Australia, we are confident this will drive subscriber growth as we continue to offer the best mix of entertainment and now – live sports.”

Image credit: Shutterstock