Premiership promotion worth £60m

28 Apr 2008

By: Sport Industry Group

A Deloitte report has put the cash windfall from promotion to the FA Premier League at £60m each for the three successful clubs coming into football’s top flight.

The report states that the three promoted teams for the 2007/08 season, which already include Birmingham and Sunderland, are guaranteed a minimum of £35m in extra revenue from the money the Premiership derives from TV and sponsorship income.

Even if relegated after only one season, the teams will also be guaranteed an additional £20m in parachute payments.

The better that the promoted teams perform in the league, the more money they will receive.

‘The immediate revenue boost can provide promoted clubs with finances to help bridge the gap between Championship and Premiership revenues,’ said Alex Byars of Deloitte.

‘Excluding the biggest five or six clubs, most of the other Premiership clubs will be relatively evenly-matched in financial terms in 2007/08. Carrying the winning mentality from the Championship, whilst raising the club's operations to a Premiership level, is likely to determine whether or not the promoted clubs stay up.’