PREMIERSHIP RUGBY TO PARTNER WITH TICKETMASTER SPORT

30 Nov 2021

By: Sport Industry Group

Ticketmaster Sport will become the Official Ticketing Partner for Premiership Rugby in a new league-wide partnership. As the official ticketing partner, Ticketmaster Sport will deliver ticketing technology and marketing solutions for the next five years. 

Mark Brittain the Chief Commercial Officer at Premiership Rugby said: “This partnership enables Premiership Rugby to leverage the expertise of the global market leader in live event ticketing products and services. It will make it easy for fans to enjoy what we believe is the greatest domestic rugby tournament in the world. With Ticketmaster’s unmatched reach and marketing support, we will work together on our vision to grow the game in the UK and attract more fans to the sport. 

“Gallagher Premiership Rugby has never been more compelling and exciting as it is today, with an average of more than six tries in every match and around 50% of our games finishing with a winning margin of fewer than seven points.” 

As part of the partnership, Premiership Rugby and Ticketmaster Sport will create a one-stop-shop for fans to buy tickets for Gallagher Premiership Rugby, both league matches and the Final on 18 June. 

Ticketmaster Sport’s dedicated solutions will enhance the fan experience with frictionless digital ticketing and Ticketmaster’s technology all focused upon delivering innovation built on resilience, while also streamlining the experience across the league to deliver a reliable, consistent journey from sale to seat for every single game. 

The cutting-edge initiative creates a safe and reliable platform for fans as well as introducing rugby to a broader audience, working alongside our clubs’ existing platforms. 

Mark Brittain added: “This new service strengthens our objective to put our fans first, creating a safe and reliable solution for supporters to buy tickets for Gallagher Premiership Rugby matches and our Final on 18 June. 

“Creating easier access to our matches for current and new fans is one of our key priorities so this innovation will help grow the game. We also have significant interest from overseas supporters in our matches, so this new service will ensure fans in any time zone can buy tickets for Gallagher Premiership Rugby. 

“This deal – which will deliver ticketing technology and marketing solutions for the next five years - ensures we will receive the world-class service and industry-leading ticketing technology from Ticketmaster Sport.” 

To assist the growth of the rugby fanbase within the UK, Ticketmaster Sport will also support Premiership Rugby to develop bespoke marketing campaigns to drive reach, engagement and find new fans. 

“It is an absolute privilege to partner with Premiership Rugby on what is a unique and ground-breaking deal for sport,” said Chris Gratton, Chief Operating Officer, Ticketmaster Sport. “Our bespoke solutions, designed specifically for sport will elevate the ticket discovery and buying experience league-wide, providing a superior service for every single Premiership Rugby fan in the country. Our heritage in rugby is extremely important to us and we are delighted to be part of this exciting journey, uniting all corners of rugby to grow the sport.”