Premiership Rugby signs betting partner

31 May 2019

By: Sport Industry Group

Premiership Rugby has agreed a new partnership with LeoVegas Mobile Gaming Group, with its BetUK.com brand becoming the league’s official betting partner.

The length of the deal was not disclosed, but it will commence from the 2019/20 season. Premiership Rugby will become BetUK.com’s first league-wide partnership.

BetUK.com and Premiership Rugby both have an established relationship with EPIC Risk Management, which aims to tackle problem gambling by providing education and risk management consulting.

LeoVegas also has working relationships with MIND, The Gordon Moody Foundation, and The Young Gamers & Gamblers Education Trust (YGAM) – all of which provide specialised tools and support to help players in their gambling decisions. In addition to this, both organisations have a mutual interest and commitment to create education for the public and players, as well as sports professionals.

The new partnership will ensure that, from the start of the 2019/20 season, the rugby community will be exposed to the Safe Gambling Campaign. This will involve Premiership Rugby and BetUK.com partnering to support Safer Gambling Week and the promotion of the Gamble Responsibly campaign at Gallagher Premiership Rugby matches.

As part of the new relationship, BetUK.com will be the partner for the free-to-play Premiership Rugby Predictor game on the Premiership Rugby app. BetUK.com will activate around the game, providing odds, accumulators and other focused bets based on predictions.

The BetUK.com partnership with Premiership Rugby includes Watch & Bet exclusivity, a 24/7 live streaming feed of Premiership action, which will provide BetUK.com customers with opportunities around in-play betting.

Mark Good, BetUK.com Representative, said: “With Premiership Rugby and its growing fan base, BetUK.com intends to increase awareness about the sports betting offer that it provides to its customers.

“The partnership also provides BetUK.com with a platform to communicate the safer gambling tools that are available, so Premiership Rugby fans can enhance their enjoyment of the event by using BetUK.com responsibly.”

Dominic Hayes, Commercial Director at Premiership Rugby added:“BetUK.com are a British brand with responsible gambling at the heart of their business providing a safe and controlled environment. This is the first league-wide partnership they have undertaken so we are pleased to be part of their future plans.”