Pretty Green lands Tough Mudder brief

01 Oct 2018

By: Sport Industry Group

PR agency Pretty Green has been appointed by endurance event series Tough Mudder as its UK agency. 

With the 2019 season approaching, Pretty Green will be tasked with broadening the appeal of Tough Mudder to ‘social exercisers’ and promoting the new 5k city-based series, Tough Mudder 5k. 

Pretty Green will report into Nikki Emmans, vice president of marketing and the account will be led by Lucy Mart, sport and lifestyle director, reporting into the agency’s founder and CEO Mark Stringer.

Commenting on the appointment, Stringer said: “As an agency we’ve always been a fan of the Tough Mudder brand and its ethos around teamwork and resilience. 

“With the 2019 season just around the corner, we’re excited to get stuck in and continue to spread the legacy of Tough Mudder with existing fans and lead the charge in introducing it to a whole new fanbase too.”

Emmans added: “With the inception of Tough Mudder 5K in 2018, we’re excited for the shorter city-based events to reach new levels in 2019 with the help of PrettyGreen, enticing a whole new group of Mudders from all backgrounds and varying fitness levels to take part.”

Founded in 2010, Tough Mudder boasts more than three million participants across non-competitive challenge and competitive race courses over eleven countries annually.