Professional Sports Group (PSG) has launched a new specialist content, social and digital agency arm, named OneToWatch.
According to PSG, the new division will continue to grow and develop digital strategies for existing clients across content campaigns and social media management, as well as work with new athletes, brands and rights holders to help them achieve their commercial and strategic objectives through digital.
Jamie Cunningham, CEO and founder of the agency said: “The goal with OneToWatch is to have a start-up style agency who live and breathe digital, social, sports content and technology.
“Given our credentials and reach in global sport, it’s exciting to offer a new boutique approach, which combines our core content team with some exciting new hires.
“Our focus will be projects rather than retainers. We want to work with challenger brands, whether they are companies, venues, athletes, governing bodies or events. Our existing clients have reacted really positively to the new approach and the team will also service PSG’s own events and properties.
“The media planet has changed exponentially in the last few years. There are too many agencies in our space where the reality does not match the sales pitch. We have a cutting edge OneToWatch team, who create both compelling and commercial content and digital solutions.”